County of Hawaii 1997 Data Book Section 7: Tourism and Recreation

County of Hawaii 1997 Data Book Section 7: Tourism and Recreation
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Table 7.1-- WESTBOUND VISITOR ARRIVALS, BY COUNTIES VISITED: 1987 TO 1997

(Covers westbound visitors staying overnight or longer anywhere in the State, and any overnight or non-overnight interisland trips reported by these visitors. Based on a 20 percent sample through 1983 and a 10 percent sample thereafter.)

Year	State total 1/	Hawaii County	City & County of Honolulu	Maui County	Kauai County

1987	4,204,010	782,550	3,078,500	1,908,780	1,032,840
1988	4,264,730	782,360	3,013,860	1,884,050	1,043,710
1989	4,705,320	946,540	3,205,800	2,113,100	1,138,230

1990	4,719,730	982,900	3,171,630	1,995,160	1,118,930
1991	4,584,460	975,610	2,899,170	1,925,460	1,085,290
1992	3,980,120	909,490	2,534,440	1,859,680	714,880
1993	3,764,520	875,690	2,379,510	1,790,480	444,690
1994	3,997,820	866,300	2,393,120	1,900,330	729,800
1995	3,933,110	850,820	2,328,130	1,855,730	789,640
1996	4,004,450	882,940	2,357,750	1,830,140	828,340
1997 2/	4,076,520	915,070	2,278,970	1,878,590	856,680

1/ Because many visitors visited more than one county, county data sum to totals greater than the State totals shown here.
2/ Preliminary HVB figures.
Source: Hawaii Visitors Bureau, 1990 Domestic Market Visitors to Hawaii (1991), pp.75-76; 1991 Domestic Market Report (1992), p.54; 1992 Domestic and Foreign Market Report (1993), p.7; Visitor Statistics 1993 (1994), pp.59-61; 1994 Annual Research Report (1996), p.9; and HVCB 1995 & 1996 Research Report (1997), pp.67-69.

Table 7.2-- EASTBOUND VISITOR ARRIVALS, BY COUNTIES VISITED 1992 TO 1997

Date	State total	Hawaii County	City & County of Honolulu	Maui County	Kauai County

1992	2,533,760	232,850	2,349,830	482,660	162,180
1993	2,359,710	244,350	2,125,390	470,460	127,070
1994	2,432,480	213,330	2,300,100	454,250	144,070
1995	2,696,070	243,290	2,563,870	489,900	131,550
1996	2,825,350	282,360	2,631,340	494,890	134,010
1997 1/	2,800,950	340,410	2,723,560	460,980	136,100

1/ Preliminary HVB figures.
Source: Hawaii Visitors Bureau, 1992 Domestic and Foreign Market Report (1993), p.7; Visitor Statistics 1993 (1994), pp.59-61; 1994 Annual Research Report (1996), p.9; and HVCB 1995 & 1996 Research Report (1997), pp.67-69.

Table 7.3-- AVERAGE DAILY VISITOR CENSUS, BY COUNTIES: 1983 TO 1997

(Includes eastbound and northbound visitors as well as westbound arrivals. Based on a 20 percent sample through 1983 and a 10 percent sample thereafter.)

Year	State total	Hawaii County	City & County of Honolulu *	Maui County	Kauai County

1983	108,040	8,690	66,695	24,670	7,990
1984	118,660	7,570	67,370	32,790	10,930
1985	116,700	8,040	65,280	31,910	11,470
1986	132,910	9,870	73,870	34,330	14,840
1987	134,270	10,210	74,660	33,890	15,510
1988	141,410	10,690	80,450	33,870	16,400
1989	169,670	17,760	88,750	44,020	19,140

1990	162,070	16,970	87,400	39,500	18,200
1991	157,590	18,630	79,700	40,240	19,020
1992	153,390	19,320	78,390	42,220	13,460
1993	148,750	19,110	79,070	42,280	8,290
1994	159,200	19,310	83,400	43,070	13,420
1995	159,060	18,650	83,090	42,970	14,350
1996	161,610	19,150	84,500	42,640	15,330
1997	157,810	21,360	77,020	43,270	16,160

* All eastbound visitor days are given to Oahu through 1988.
Source: Hawaii Visitors Bureau, 1990 Domestic Market Visitors to Hawaii (1991), p.77; 1991 Domestic Market Report (1992), p.53; 1992 Domestic and Foreign Market Report (1993), p.8; Visitor Statistics 1993 (1994), p.6; 1994 Annual Research Report (1996), p.7; HVCB 1995 & 1996 Research Report (1997), p.26; and records.

Table 7.4-- AVERAGE DAILY VISITOR CENSUS, WESTBOUND AND EASTBOUND, BY COUNTIES: 1997

Visitors	State total	Hawaii County	City & County of Honolulu *	Maui County	Kauai County

Westbound	114,960	18,960	42,230	39,000	14,770
Eastbound	42,850	2,400	34,790	4,270	1,390

Source: Hawaii Visitors and Convention Bureau, Market Research Department, records.

Table 7.5-- WESTBOUND OVERNIGHT AND LONGER VISITORS AVERAGE LENGTH OF STAY, BY COUNTIES: 1986 TO 1997

(In days)

Year	State	Hawaii	Oahu	Maui	Kauai

1986	10.1	4.58	7.25	6.26	5.34
1987	10.1	4.76	4.24	6.48	5.48
1988	9.9	5.00	7.15	6.58	5.75
1989	9.9	6.00	7.00	6.90	5.80

1990	9.7	5.60	6.40	6.40	5.50
1991	9.7	6.40	6.51	6.75	5.99
1992	10.5	7.22	7.06	7.49	6.58
1993	10.5	7.09	7.23	7.42	6.15
1994	10.5	7.30	7.27	7.38	6.29
1995	10.5	7.27	7.19	7.37	6.37
1996	10.5	7.32	7.21	7.39	6.42
1997	10.3	7.88	7.04	7.48	6.55

Source: Hawaii Visitors Bureau, 1990 Domestic Market Visitors to Hawaii (1991), p.80; 1991 Domestic Market Report (1992), p.49; 1992 Domestic and Foreign Market Report (1993) p.8; Visitor Statistics 1993 (1994), p.6; 1994 Annual Research Report (1996), p.6; HVCB 1995 & 1996 Research Report (1997), p.31; and records.

Table 7.6-- EASTBOUND OVERNIGHT AND LONGER VISITORS AVERAGE LENGTH OF STAY, BY COUNTIES: 1992 TO 1997

(In days)

Date	State	Hawaii	Oahu	Maui	Kauai

1992	5.7	3.43	4.98	3.35	2.70
1993	6.3	3.32	5.36	3.64	2.47
1994	6.6	4.59	5.66	3.14	2.64
1995	6.2	3.26	5.59	3.45	2.58
1996	6.1	3.41	5.45	3.15	2.65
1997	5.6	2.94	4.52	3.18	3.27

Source: Hawaii Visitors Bureau, 1992 Domestic and Foreign Market Report (1993), p.8.; Visitor Statistics 1993 (1994), p.6; and 1994 Annual Research Report (1996), p.6; HVCB 1995 & 1996 Research Report (1997), p.31; and records.

Table 7.7-- WESTBOUND VISITORS TO HILO AND KONA: 1997 BY MONTHS, 1984 TO 1996 BY YEAR

Month and year	Total state	Total Hawaii County	Total Hilo	Total Kona

1997 1/	4,004,450	882,940	277,280	772,120

January	327,220	74,560	22,370	65,470
February	356,150	82,020	24,820	72,690
March	366,690	79,340	24,180	69,270
April	324,880	69,790	21,360	61,430
May	318,980	67,630	23,510	58,230
June	366,780	79,280	25,140	68,540
July	358,410	78,110	26,010	66,820
August	377,960	75,770	22,290	66,800
September	286,050	60,390	19,820	53,400
October	300,250	73,660	22,820	64,890
November	311,160	69,860	21,940	61,010
December	309,920	72,530	23,020	63,570

Average length of stay	10.31	7.14	4.76	6.50

1996	4,004,450	882,940	277,280	772,120
1995	3,933,110	850,820	275,670	744,650
1994	3,997,820	866,300	275,960	764,530
1993	3,764,520	875,690	279,630	771,250
1992	3,980,120	909,340	313,340	793,890
1991	4,584,460	975,610	298,470	864,170
1990	4,719,730	982,900	332,070	877,930
1989	4,705,320	946,540	303,240	857,770
1988	3,903,640	782,360	263,760	69l,570
1987	3,868,880	782,550	285,330	674,590
1986	3,915,770	786,930	297,170	676,770
1985	3,386,530	697,380	306,160	597,380
1984	3,385,880	760,940	463,990	698,940

1/ Preliminary HVB figures.
Source: Hawaii Visitors Bureau, A Study of Westbound Visitors to the Island of Hawaii (Hilo and Kona) : Supplement to the HVB Research Report (annual); Supplement to the 1989 Annual Research Report : Visitors to Oahu, Maui, Kauai and Hawaii (including Hilo and Kona) and 1989 "Top 60" MSA's Market Analysis (1990); 1990 Domestic Market Visitors to Hawaii (1991), pp.75-76 and 84; 1991 Domestic Market Report (1992), pp.53-54; and 1992 Domestic and Foreign Market Report (1993), p.13; Visitor Statistics 1993 (1994), p.6; 1994 Annual Research Report (1996), pp.6 and 9; and HVCB 1995 & 1996 Research Report (1997), pp.31 and 69.

Table 7.8-- SUMMARY CHARACTERISTICS OF WESTBOUND AND EASTBOUND VISITORS TO HAWAII COUNTY: 1996

Subject	Total	Westbound	Eastbound

ISLANDS VISITED
Any island
Oahu .......................	657,760	442,840	214,920
Kauai ......................	269,350	247,770	21,580
Maui .......................	380,450	341,000	39,450
Molokai ....................	36,720	36,520	200
Lanai ......................	37,070	37,070	-
Hawaii County ..............	1,165,300	882,940	282,360
Kona .....................	984,730	772,020	212,710
Hilo .....................	376,780	277,280	99,500
One island only
Hawaii County ..............	358,440	297,710	60,730
Neighbor island only .......	507,560	440,110	67,450

TRAVEL METHOD
Tour group ...................	267,820	104,670	163,150
Package trip .................	523,850	325,030	198,820
Group tour and package .......	240,860	84,240	156,620
True independent .............	614,500	537,480	77,020

ACCOMMODATIONS
Hotel ........................	802,560	565,380	237,180
Hotel only ...................	688,410	457,840	230,570
Condo ........................	242,020	213,320	28,700
Condo only ...................	178,120	152,620	25,500
Friends/relatives ............	115,460	104,120	11,340
Cruise ship ..................	47,440	47,260	180
Bed & Breakfast ..............	25,520	23,540	1,980
Apartment ....................	14,450	14,180	270

GENDER AND AGE
Male .........................	696,170	511,390	492,970
Female .......................	469,140	371,560	97,580

Under 19 years ...............	35,020	20,000	15,020
20 to 29 years ...............	193,140	114,180	78,960
30 to 39 years ...............	262,040	183,150	78,890
40 to 49 years ...............	289,960	221,810	68,150
50 to 59 years ...............	197,480	169,910	27,570
60 & over years ..............	187,680	173,900	13,780
Average age (years) ..........	43.50	45.58	36.97
Median age (years) ...........	NA	46.00	36.00

Table 7.8-- SUMMARY CHARACTERISTICS OF WESTBOUND AND EASTBOUND VISITORS TO HAWAII COUNTY: 1996 (contd.)

Subject	Total	Westbound	Eastbound

PURPOSE OF TRIP
Pleasure (Net) ...............	953,750	700,900	252,850
Honeymoon ..................	81,770	47,600	34,170
Business (Net) ...............	135,230	119,320	15,910
MC&I .......................	96,710	84,660	12,050
Convention/Conference ......	64,320	56,570	7,750
Corporate Meetings .........	16,550	15,170	1,380
Incentive ..................	17,200	14,150	3,050
Other business ...............	39,270	35,410	3,860
Visit friends/relatives ......	78,950	73,070	5,880
Government/military ..........	10,050	5,310	4,740
Attend school ................	3,530	3,350	180

TRIPS TO HAWAII
First trip ...................	469,710	317,950	151,760
Repeat .......................	695,590	564,990	130,610
Average number of trips ......	4.16	4.68	2.52

OCCUPATION
Senior management ............	124,460	106,100	18,360
Middle management ............	123,770	82,120	41,650
Sales/marketing ..............	99,270	75,800	23,470
Clerical/admin ...............	63,440	30,530	32,910
Professional .................	236,440	199,900	36,540
Technical/trade ..............	64,530	43,950	20,580
Labor ........................	28,620	9,240	19,380
Military service .............	11,660	5,280	6,380
Military dependent ...........	3,680	470	3,210
Student ......................	50,660	34,300	16,360
Self-employed ................	87,150	69,910	17,240
Retired ......................	154,880	152,700	2,180
Farming/Fishing ..............	8,070	6,230	1,840
Homemaker ....................	43,840	21,990	21,850

PARTY SIZE
One person ...................	246,090	173,510	72,580
Two persons ..................	575,980	471,080	104,900
Three or more persons ........	343,240	238,350	104,890
Average party size ...........	1.87	1.88	1.84
Median party size ............	NA	2.00	2.00

LENGTH OF STAY
Hawaii County (days) .........	6.38	7.32	3.42

Table 7.8-- SUMMARY CHARACTERISTICS OF WESTBOUND AND EASTBOUND VISITORS TO HAWAII COUNTY: 1996 (contd.)

Subject	Total	Westbound	Eastbound

COUNTRY OF ORIGIN
United States ................	782,600	747,070	35,530
Pacific region .............	336,100	336,100	-
Alaska ...................	8,780	8,780	-
California ...............	252,630	252,630	-
Oregon ...................	26,260	26,260	-
Washington ...............	48,430	48,430	-
Mountain region ............	69,230	69,230	-
West north central region ..	31,070	31,070	-
West south central region ..	41,890	41,890	-
East north central region ..	88,610	88,610	-
East south central region ..	17,220	17,220	-
New England region .........	24,880	24,880	-
Mid Atlantic region ........	57,170	57,170	-
South Atlantic region ......	72,240	72,240	-
Canada .......................	71,280	56,640	14,640
United Kingdom ...............	12,170	10,730	1,440
Sweden .......................	1,380	1,120	260
Germany ......................	22,790	21,860	930
Switzerland ..................	3,980	3,860	120
Norway .......................	210	210	-
France .......................	3,000	3,000	-
Italy ........................	560	560	-
Other Scandinavia ............	790	790	-
Other Europe .................	9,090	8,360	730
Total Europe .................	53,970	50,490	3,480
Japan ........................	210,350	8,350	202,000
Taiwan .......................	5,910	1,030	4,880
Malaysia .....................	140	140	-
Thailand .....................	220	220	-
Hong Kong ....................	3,900	1,000	2,900
China ........................	2,440	2,150	290
Korea ........................	14,440	2,090	12,350
Singapore ....................	1,270	270	1,000
Indonesia ....................	1,640	1,180	460
Philippines ..................	1,530	1,530	-
Other Asia ...................	1,470	1,470	-
Total Asia ...................	243,310	19,430	223,880
Australia ....................	5,800	3,960	1,840
New Zealand ..................	2,140	1,530	610
Other Oceania ................	2,160	230	1,930
Total Oceania ................	10,100	5,720	4,380

Source: Hawaii Visitors and Convention Bureau, Market Research Department, HVCB 1995 & 1996 Research Report (1997), pp.74, 80-81 and 100-101.

Table 7.9-- SUMMARY CHARACTERISTICS OF WESTBOUND AND EASTBOUND VISITORS TO HILO: 1996

Subject	Total	Westbound	Eastbound

ISLANDS VISITED
Any island
Oahu .......................	263,750	187,760	75,990
Kauai ......................	135,500	118,120	17,380
Maui .......................	165,450	144,610	20,840
Molokai ....................	25,640	25,440	200
Lanai ......................	24,090	24,090	-
Hawaii County ..............	376,780	277,280	99,500
Kona .....................	196,310	166,460	29,850
Hilo .....................	376,780	277,280	99,500
One island only
Hawaii County ..............	80,140	57,890	22,250
Neighbor island only .......	113,030	89,520	23,510

TRAVEL METHOD
Tour group ...................	101,320	44,370	59,950
Package trip .................	178,680	106,930	71,750
Group tour and package	90,530	36,930	53,600
True independent .............	187,300	162,900	24,400

ACCOMMODATIONS
Hotel ........................	250,570	168,660	81,910
Hotel only ...................	198,230	118,070	80,160
Condo ........................	57,890	44,120	13,770
Condo only ...................	39,710	27,160	12,550
Friends/relatives ............	48,800	45,810	2,990
Cruise ship ..................	40,820	40,820	-
Bed & Breakfast ..............	14,000	13,610	390
Apartment ....................	5,470	5,470	-

GENDER AND AGE
Male .........................	225,540	155,830	69,710
Female .......................	151,230	121,440	29,790

Under 19 years ...............	12,110	6,260	5,850
20 to 29 years ...............	62,990	36,420	26,570
30 to 39 years ...............	80,780	54,140	26,640
40 to 49 years ...............	88,600	64,230	24,370
50 to 59 years ...............	64,860	52,620	12,240
60 & over years ..............	67,450	63,610	3,840
Average age (years) ..........	43.90	46.23	37.22
Median age (years) ...........	NA	47.00	37.00

Table 7.9-- SUMMARY CHARACTERISTICS OF WESTBOUND AND EASTBOUND VISITORS TO HILO: 1996 (contd.)

Subject	Total	Westbound	Eastbound

PURPOSE OF TRIP
Pleasure (Net) ...............	306,730	216,980	89,750
Honeymoon ..................	24,170	13,230	10,940
Business (Net) ...............	32,530	28,810	3,720
MC&I .......................	17,940	15,200	2,740
Convention/Conference ......	11,330	10,560	770
Corporate Meetings .........	3,100	2,570	530
Incentive ..................	3,710	2,270	1,440
Other business ...............	14,910	13,930	980
Visit friends/relatives ......	33,790	32,900	890
Government/military ..........	4,640	2,670	1,970
Attend school ................	1,510	1,430	80

TRIPS TO HAWAII
First trip ...................	176,610	120,870	55,740
Repeat .......................	200,170	156,410	43,760
Average number of trips ......	3.58	4.07	2.20

OCCUPATION
Senior management ............	27,720	23,400	4,320
Middle management ............	43,590	25,730	17,860
Sales/marketing ..............	27,370	18,310	9,060
Clerical/admin ...............	22,820	10,340	12,480
Professional .................	74,990	63,300	11,690
Technical/trade ..............	22,640	14,510	8,130
Labor ........................	11,060	3,470	7,590
Military service .............	5,860	2,590	3,270
Military dependent ...........	440	240	200
Student ......................	18,010	12,210	5,800
Self-employed ................	23,060	18,790	4,270
Retired ......................	61,860	60,440	1,420
Farming/fishing ..............	2,030	1,850	180
Homemaker ....................	12,400	6,720	5,680

PARTY SIZE
One person ...................	93,780	64,270	29,510
Two persons ..................	179,530	145,160	34,370
Three or more persons ........	103,470	67,850	35,620
Average party size ...........	1.79	1.80	1.76
Median party size ............	NA	2.00	2.00

LENGTH OF STAY
Hilo (days) ..................	4.25	5.10	1.87

Table 7.9-- SUMMARY CHARACTERISTICS OF WESTBOUND AND EASTBOUND VISITORS TO HILO: 1996 (contd.)

Subject	Total	Westbound	Eastbound

COUNTRY OF ORIGIN

United States ................	246,250	232,250	14,000

Canada .......................